| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



How to Create a Report for more Consumer Response - Articles Surfing

Most companies focus on developing a brochure, a slick 4 color tri-fold brochure with pictures, the name of their company, phone number, etc. That's actually how people treat it It's just a brochure with very little meaning. It's treated with low perceived value and usually ends up in the garbage. Most brochures developed are full of "me too" or copy focused on the company itself.

How can you promote your company or establish some typeof expertise and put it into a vehicle like a consumer guide or report that the consumer will want to read?

You can develop it in an informational format. You put your expertise, knowledge, background, and years of experience down in print. In other words, a 12-page "Inside Secrets" type of report that relates to the service you want to render has a much more valuable meaning to the reader than an actual fancy brochure.

It also now becomes a book. Even if it's a report, you can call it a book. It doesn't matter. It's a different look, feel, value, pages than a brochure. It also provides advice. This report will be skimmed over, read and saved or passed along to others.

You will want to treat the title of your report like you would the headline of an ad. You want to create a title that keeps your prospect interested. It should tell them what's in it for them. It should give them a big benefit. You'll also want to entice them into getting a copy of it now.

You don't want to title your book or report "Acme Company-We Value Your Patronage" your Company For Life. You don't want to come up with a title that gives them no reason to call you. You don't want to put your company name in the title.

If anything, put your company name underneath the person's name so you are listed as the author of your report or book or consumer awareness guide. You can also add a photo on the cover. This also gives you credibility and makes you be recognized as an expert in the field.

Your report or book needs to be written from your consumer's side, not your side. It needs to be written from their vantage point. They're going to understand that you're educating them about the industry's weaknesses. You tell them right away, "I know there are some unethical companies, but before you make any choices, please read on to find out the key ideas you need to know before", etc.

You become their advocate and advise them about picking the right company. You will be perceived as "educating" them instead of "selling" them". Try not to use the words "me", "we" "I" and "us." Try to use the words "you" and "your" as often as possible. -

Your reader doesn't want to hear about your company. They want to hear about what your report can do for them and educate them. Then they'll want to know about your company.

You'll want to create this copy so it doesn't look like advertising. It has to position you as a helpful friend and expert in the field. Don't be touting your company or recommending your company.

You need to describe the actions necessary to fulfill the promise that's in the report. For example with this headline,"10 Easy Steps to Making Sure You Don't Get Ripped Off By A Contractor", then spell out those 10 steps. Wet their appetite.Tell them what to do, but not necessarily how to do it. What happens is they will contact you for more of your advice.

The final step should be to contact you for more information. Give them a check list or flow chart of the process so you are educating them. Try not to use too much industry lingo because they may not understand it. You may even have a copywriter prepare this report.

You want to avoid using an advertising agency because they're more inclined to do fancy brochures and try to stick in some logos and other things that really aren't needed. You want to have it printed nicely. You want to have it professionally laid out and typeset by a printer, but don't make it look like a brochure. It doesn't have to be printed in 4-colors and on high glossy stock.

You can print a cover on heavier weight paper with the actual report saddle stitched (stapled) and folded. If you want, you can make the cover a different color. That's as expensive as you want to go. You can make this report on white paper with black ink, folded and stapled in the middle.

You want to make it at least as long as necessary to convey perceived value. 12 pages is usually a good amount, doublespaced. You can still fit that report into a #10 envelope if you need to.

In conclusion, there are really only two reasons why anyone does anything. It's to gain pleasure or avoid pain. You want to be sure your report's title appeals to either one.If not, re-write it until it does.

By Abe Cherian
Copyright © 2005

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Submitted by:

Abe Cherian

Abe Cherian's online automation system has helpedthousands of marketers online build, manage and growtheir business. Learn how it can benefit you too.http://www.imediatools.com

support@multiplestreammktg.com



        RELATED SITES






https://articlesurfing.org/business_and_finance/how_to_create_a_report_for_more_consumer_response.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B