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7 Steps to Easily Increase More Sales - Step 3
You'll find plenty of advice on techniques and methods touse for increasing sales. But which ones do you believe?Which ones do you try? How do you know their methods willproduce the same results?
Many web site owners make the big mistake of trying the"latest" and the "greatest", thinking that they will seethe advertised results or at least a high percentage of it.They may see an increase or just as likely see a reductionin their current figures.
When you test and track you can be sure you'll know theanswers to the questions just asked. In Step 2 we discussedhow to set up the split test and what to track. Now we'lllook at the different things to test and track.
There are many elements contained in your web site salescopy that can be tested...an overabundance at times! Youcan even test different groups of elements. It is usuallybest to start simple and test the most crucial element ofyour sales copy... The Headline.
1. Your Headline
This one element will break or make your web sales copy...If it doesn't grab your visitor's attention, they won'tbother to read any further down the page. Changing one wordcan phenomenally improve your conversion rate and it canalso reduce it. If you only test headlines, you'll stillcome out way ahead of the sales conversion game.
There are times when a higher price will outpace a lowerone...if there is perceived value added. Test your marketto determine what it's willing to pay for your informationor product.
Should you put a fancy header graphic on your web sale siteor not. Run a test of your sales copy... one without andone with the graphic.
What else can you test? This list will give you some ideas:Guarantee,Payment plan options,Pop ups,Sales copy length,Bullets, Thank you page, Order page, Bonus offers etc.
This is a partial list...the most critical is still theheadline. Your testing should start there. Change one word,change the color of the words or of selected words. Try twodifferent headlines or different fonts. The formula fromStep 2 will help you find your conversion rates for eachvariable tested.http://www.mpstrategiesfirm.com
Two common question asked about Step 2 are: "My site hasvery low traffic, should I still test?" and "With a lowertraffic site won't the results be skewed if you don't use50 actions?"
Two excellent questions... Yes by all means you can begin asplit test even if own a low traffic site. In fact, testbecomes even more important because you want to make themost from that traffic.
You won't want to miss Step 4 when we reveal the secrets oftesting low traffic sites and how to use your test resultsto increase your conversions.
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