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23 Things To Say When Someone Wants To "Pick Your Brain" - Articles SurfingMany service business owners these days are "giving away" their business services * and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the bottom line, IMO, is that they don't value their gifts. What can you say to people who 1) ask outright for free information, or 2) want to "pick your brain" or 3) just start talking to you about something, and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see which ones "fit" you best. 23 things to say when someone asks you - a service business owner * for free information!
Marcia Yudkin, Marketing Consultant, Speaker and Author says this in Marketing Minute: "You can head off a good portion of that from paying clients by settingdown in writing what your fees cover and do not cover. While you don't want to come off as some sort of dictator with a stringent rulebook, it helps to set forth guidelines for a productive relationship. For folks who are not yet clients, feel free to copy what I do. If I can answer a question in five minutes or less, I generally just go ahead and do so. If a question is more complicated than that, I reply, 'I couldn't do justice to your question without a consultation. My consulting rates are ...' Prevent hassles by making expectations explicit!" Remember, as a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too. ============== With special thanks to members of the CoachU Alumni Helping Alumni List http://www.coachu.com/, Digital Eve Seattle and Freelance Seattle, www.freelance-seattle.net discussion lists for sending me their questions and observations, which contributed greatly to this article.
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