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Are you afraid of change? Are you afraid of trying new ideas to help grow your internet home business? A lot of people who start out in online business make the mistake of putting up a website and expect to make lots of sales without any revisions or alterations to the various component parts of their websites. Either they are ignorant of the fact that they should be making and testing different approaches or are just too lazy or afraid of change.

It's really important to get the basics right whenever you run an internet home business or any business for that matter and it's very important to your long term business success that you know your customers and where they came from. Ideally you also should know what pages they click through and visit on your website and where they leave your website.

If you have this data it will enable you to modify and test new approaches to your website design, your sales copy and your headlines. For example if your website has a very low click through rate you probably need to test new headlines and/or sales copy to draw prospects further into your website. This should bring you a higher click through rate, if not test again, and keep testing.

I came across an African proverb recently and it has some relevant lessons in it, that we can all apply to our day to day lives and our internet home businesses.

"Every morning in Africa, a gazelle awakens.
He has only one thought on his mind:
To be able to run faster than the fastest lion.
If he cannot, then he will be eaten.

Every morning in Africa a lion awakens.
He has only one thought on his mind:
To be able to run faster than the slowest gazelle.
If he cannot, he will die of hunger.

Whether you choose to be a gazelle or a lion is of no consequence.

It is enough to know that with the rising of the sun, you must run.

And you must run faster than you did yesterday or you will die.

This is the race of life." *African Proverb

Which one would you choose to be? I would choose to be the lion, because the Lion can afford to fail repeatedly. There is always another opportunity to catch the gazelle another day, the lion can learn and try new tricks and techniques for hunting the gazelle, all it needs is to find one successful technique and it won't go hungry.

The gazelle on the other hand, if it fails to elude capture will die! No second chances here I'm afraid.

You can apply the same principles to home business and internet marketing. View yourself as the Lion, if you fail with something, try, try again, all it takes is one successful method which you can repeat to get on the road to success.

There are many excellent tracking tools on the internet which allow you to track your prospects and sales. This will allow you to test new ideas or advertisements and know exactly whether the changes you are testing have been beneficial or unsuccessful.

Test, test and test again, until you find that winning formula and then try to beat it!

"If all else fails, perseverance prevails". --unknown

Don't treat your home business as a hobby or you will never achieve real success. Treat each day as a potentially life or death situation, it is in these moments that we have the greatest insight, motivation and determination to be successful and to succeed.

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