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There is nothing more effective than networking with respect to building your law practice. It is a fundamental aspect of human psychology that people prefer to deal with (and hire) people that they have heard of, been referred to, or know something about. Accordingly, an attorney's reputation can quickly be established by *word of mouth*, making networking an essential part of reputation building.

When most attorneys hear the word "networking", they shudder. Most are more interested in practicing law than in selling themselves. To those attorneys, the word "networking" invokes the image of a used car salesman. However, networking will not be a *positive* reputation- builder if the hard sell approach is used.

The real goal of networking is to establish relationships. The key is to get your name out there - for as many people to know who you are and what you do - as possible. They may not need your services, nor may their friends - yet. What you are looking to do is generate contacts for the long haul, rather than seeking out immediate business. You never know when someone (or someone they know) is going to need to avail themselves of your services.

Many attorneys claim that there is no time to network. Networking need not be some scheduled or formal process. Rather, networking is something you can incorporate into your everyday life. If you have children, get involved with activities at school * even if it's just an occasional ride for all the kids * to get to know your children's friends' parents. Maybe you see people at the gym, or your church or synagogue. You would be surprised how many attorneys* friends and families aren*t aware of what type of law they actually practice! Be sure to tell them. There are numerous ways to affiliate with *potential clients*. Perhaps you are involved in politics or the local country club. Sometimes it is simply a matter of being friendly with those you encounter on a daily basis--whether it's your neighbor, a bus driver, the store owner, the barber, your gardener, or even the dog groomer. The key is to be friendly, reach out to people and start conversations. Networking starts with* *hello*.