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If you have an online home based business you know that routing traffic to your web page is incredibly important. Not only in order to make sales and increase revenues but to continue your business. However, you probably have realized that getting your web page noticed and getting a high ranking result from the search engines is difficult. In light of that, here are a couple of tips you can use that will help you increase the traffic to your web page.

First, you will need to do some research to see where your page ranks in several different search engines. Do this by performing searches on the keywords you think are relevant to your web page. Once you have this information, you will be able to take action and become better than your competitors whose pages are being returned as higher relevant results. No matter where you rank in the results, if it is less than number one you have some work to do. So, take a look at all the web pages that are ranked higher than yours and see what these pages have that yours does not. Evaluating your competition will help your Web page become stronger and more competitive, something that is important to your bottom line.

You need to do this kind of research for all the different keywords that pertain most to your Web page and that people search for the most often. You want your web page to rank high in the results for a number of keywords, so be diligent about researching what other web pages are doing and what you can do to get your page returned higher in the results.

One of the best ways to improve your web page ranking for a variety of keywords and phrases is to use keyword rich articles on your web page. This will allow you to provide useful information for web surfers as well as include keywords that will help your page get noticed.

When it comes to keyword rich articles, you can either write them yourself or have them written for you. The first thing you need is a list of the most popular keywords and phrases people search for, and then write articles that include useful information which uses the exact keyword phrase multiple times. When someone searches for that particular term, your page will be returned as a high result as long as you are outdoing your competition. The most important thing to keep in mind is that you need to provide relevant, useful and pertinent information. When it comes to outdoing your competition regarding keywords and search engine results the relevance of your article is essential a higher web page ranking. If you are creating relevant, keyword rich articles, people will get to your page and will be more likely to stay.

Finally, if the keyword articles get your web page ranked higher in search engine results, as they should, do not expect that it will stay that way. There is more competition online every day, which means you will have to be diligent about continuously tracking your competition, what they are doing, and where your web page ranks in the search engine results. You will have to make changes in order to keep ahead of your competition, but as a home based business entrepreneur you know this is an essential part of business.